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Saudi Made
صناعة سعودية · باختصار وانت تشجع شجعFootball campaign · Three brand spots
Three spots for three Saudi-made brands, cut to one rhythm: crowded cafés, cars full of fans and the moment the match turns.
Six years in Riyadh's production houses, cutting documentaries, commercials and short films and running the art department behind them: sets, locations and wardrobe.
That mix means I edit with the shoot in mind and design the shoot with the edit in mind. Lately I've been bringing AI-generated sequences into real productions, including a film made entirely with AI for BMW.
Three spots for three Saudi-made brands, cut to one rhythm: crowded cafés, cars full of fans and the moment the match turns.
One campaign told as four short dramas, each built around a different scene and a phone in someone's hand. Same grade, four separate cuts.
Building the world before the camera rolls. Classrooms, labs, bedrooms and studios for Proeffect and Carbon Media, each designed around the story and the edit it had to serve.
AI gets to footage faster. The edit still decides whether a shot is believable, whether the product looks real and whether the story holds. Generated sequences get the same pacing, colour and sound as a live shoot.
A storm, a wolf and a night drive through the city. Every frame was generated, then cut, graded and scored like a live-action car spot.
A portfolio in nine reels
For projects, collaborations or a conversation about an edit. Email or WhatsApp is the quickest way to reach me.